What Musicians Should Know About TikTok's New App
My .4 Cents
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Navigating the Music Industry Dynamics
This chapter explores the contrasting perspectives between musicians and non-musicians in the music industry, shedding light on the frustrations that arise when business-minded individuals overlook the creative processes of artists. The speakers share personal anecdotes about their management experiences, highlighting both the challenges and successes in artist management, while also emphasizing the need for strong relationships and fair compensation. Additionally, the chapter chronicles the evolution from being an aspiring musician to a marketing consultant, underscoring the importance of adaptability and persistence in a competitive landscape.
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