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My nameās Jason, I used to run a $5M accounting firm, now I help accountants around the world build better firms. Iām the founder of a 700 firm private community thatās shaping the future of small-firm ownership for the better.
š Check out Katie's company! https://leaders-online.com/
In this episode, I sit down with accounting firm marketing guru Katie Thomas to break down what modern firms are doing to attract better clients and better talent. We cover how to find a niche you actually want to serve, a 90 day growth plan, and the simple social habits that drive results even for firms that don't enjoy marketing. We also get into referral marketing, website conversion basics, pricing transparency, and how firms are using partner-led content to attract talent at a time when everyone else is struggling to hire.
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