Williams Sonoma's SEO Shares His High-Flying Career Journey
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
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Challenges and Insights in SEO for Established Brands
The chapter explores the challenges that SEO professionals face in justifying the value of SEO within companies and securing support from leadership. It highlights the importance of viewing SEO as a long-term investment, contrasting it with the instant results of paid marketing channels. The discussion also includes insights from a director of SEO at William Sonoma, detailing their journey, the evolving market landscape, and the technical complexities encountered by established brands in SEO.
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