Stingray Acquires TuneIn

Sponsored by Beamly. You don’t need more tools. You need one that works. Beamly provides podcast hosting, website, memberships and products - all in one platform.

• Measured by the cost of an “hour of attention”, producing video as well as audio for your podcast costs +77% more than audio alone. Producing video increases staffing levels by around +50%, and increases production costs 3.6x. But is video worth it? A new study from the Podcast Marketing Academy with Lower Street, using data from more than 300 respondents, suggests that audio remains a powerful tool for maintaining attention; but adding video can drive additional consumption for both video and audio versions. It’s a helpful, detailed report, worth your time.
• Facebook’s Twitter-like clone, Threads, has announced that it is testing support for linking to podcasts. The test is rolling out, with “plans to support more platforms soon”. It appears that it only supports Spotify: here’s an example of a post, and an example of a profile. You can link anywhere anyway so this tool currently only appears to make it look prettier, or no longer have to pin a post to the top of your profile. Still, Threads apparently has 400mn monthly active users - so prettier links are nice.
• TuneIn has been acquired by Canadian broadcaster Stingray for as much as US $175mn. TuneIn maintains live radio and podcast databases used by companies like Apple, Google and auto manufacturers, but has made multiple layoffs over the past few years, and removed the ability for podcasters to submit new podcasts into its database in February 2024.

> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.

Classifieds - your job or ad here

• How I grew TWO podcasts past 500,000 downloads. — Hey Pod Pals! It's your buddy Adam from Podcasting Business School. Check out episode 589 where I teach you the strategies I used to grow TWO of my shows past 500,000 downloads each.
• AudienceLift.com = Podcast Growth 🌟 — AudienceLift.com = Podcast Growth 🌟 More listeners. More charts. More growth. The smarter way to grow your podcast starts here.

Gold supporters: Buzzsprout, Mowpod, Mamamia, Sounds Profitable, PodMatch, The $100 MBA, The Podglomerate, Cloud10, Magid, Simplecast, PAVE Studios, Podscribe, SALT, Companion Arts, Resound, audioBoom, RedCircle, Steve Lack: Audio, Audiohook, Cohost, Riverside.fm, Jar Podcast Solutions, Podchaser, Awesound, We Edit Podcasts, Disctopia, Podpage websites, Acast, Knucklehead Media Group, Evergreen Podcasts

Silver supporters: Audacia Audio, Gamut Podcast Network, Bumper, Goalhanger, Sounds Debatable, Magellan AI, ARN's iHeartPodcast Network Aust, The Roost, Tink Media, The Podcast Haven, Podium , Ask Ralph Christian Finance, Voxtopica, Frequency, Storyboard, Compliance Podcast Network, POW PR, Red Seat Ventures, SoundStack, Huberman Lab, Gumball, PodAnalyst, Jonekiri, Ausha, PodVault, Truefans, Gilded Audio, Castbox, Beamly, Message Heard, Health Podcast Network, Headliner, Rephonic, Rhapsody Voices, Ossa Collective, Blubrry, Sonic Influencer Marketing, Zvook, Heartcast Media50, Podcast Taxi, Jam Street Media, Oxford Road, Diversion Podcasts, Transistor, Optimal Living Daily, Lemonada Media, Wondery, Double Elvis Productions, matchmaker.fm, Castos, Podcast Partnership, Content10x, StreamGuys, Hear.Here.Singapore, Ad Results Media, Cleanfeed, She Podcasts, Lower Street, Podigy, Sonix, Podcast Movement, School of Podcasting, Adopter Media, Revolver Podcasts, Edison Research, Signal Hill Insights

Our supporters pay for Podnews, so everyone can read it. Join them today.

Image: Ross Sneddon