Growth Hacks: Billboards, Office Hunt, and Culture

What happens when AI becomes your most influential referrer?

As consumers turn to ChatGPT for answers, James Cadwallader and his team at Profound help brands like Eight Sleep and MongoDB gain visibility and leverage inside AI models.

On this episode of Grit, he explains why brand narrative has shifted away from content, and why Profound is scaling globally ahead of traditional SaaS timelines.

Guest: James Cadwallader, co-founder and CEO of Profound and Ilya Fushman, partner at Kleiner Perkins

Connect with James Cadwallader
X: https://x.com/thejamescad?lang=en
LinkedIn: https://www.linkedin.com/in/jsca/

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Connect with Ilya Fushman
X: https://x.com/ilyaf
LinkedIn: https://www.linkedin.com/in/ilyafushman/

Connect with Joubin
X: https://x.com/Joubinmir
LinkedIn: https://www.linkedin.com/in/joubin-mirzadegan-66186854/
Email: grit@kleinerperkins.com

Follow on LinkedIn:
https://www.linkedin.com/company/kpgrit

Follow on X:
https://x.com/KPGrit

​Learn more about Kleiner Perkins: https://www.kleinerperkins.com/