The Benefits of Sponsoring Tops Now

Ben Lindbergh: There's some profit to be made by publicizing this information. Tops Now is a well known baseball card company that conjures cards of moments in the game out of thin air or possibly cardboard. The number of Tops Now cards can vary by the day depending on how many games there are and how many cool things happen that day because they're not going to force it. It's like Seinfeld deciding whether a guy is spongeworthy. Is it now worthy?