Big, big studies are few and far in between. It does seem that we need the ones that have been done. I feel like people have told me there might be some more resources percentage-wise in some European countries dedicated around public funding of these bigger studies. Charities are actually doing this. We'll probably talk about it a bit later, but prescribing fruit and vegetable pilots are actually happening in the US and certainly in the UK. These are things that you can't put a price on first of all, but you can't really package into a pill either.

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