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Is There a Magic Formula for Marketing Your Game w/Marcela Torres from Joystick Ventures
IndieGameBusiness®
Getting Incorporated - I Love Strikes
I think if you have a really clear goal of your sales objectives then it's easier to just connect those to how many different things and activities you need to have. It doesn't necessarily have to be something that, you know, it's very strict and it's not modifiable so it's something that can be always changing and be organic. The plan is to try to do things backwards as opposed to like forwards and then wishful thinking happens afterwards because you might not end up selling anything if you do that. You know, scientists are always like testing and trying things and then if they break something and they're like, whoops, we shouldn't do that. I think that's the
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