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The people-centric transition to zero emissions [Partner content]

The Green Blueprint

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What Are Your Customers' Motivations?

We're having a conversation to day about customers. And there are a lot of different types of customers. So i wonder if we could start with how you are both thinking about classifying the motivations of customers. While ther they's thinking about bill savings, or whete they're thinking about climate change and other environmental issues. How are you breaking down types of customers and customer motivations? Matt, you want to start? Sure. What i think about customers to day? I think that we've just got to remind ourselves that we are customers, families, our customers,. Our friends, our neighbors or customers.

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