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262: How to use your podcast to grow your membership with Lyn Mettler

Podcasting Business School

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I've Got a YouTube Presence and a Video and Podcast Editor

The professionalism of everything has definitely gone up over the last year which just also is helps with the trust factor too because you feel like I have a better webcam for example. The only reason I've got a YouTube presence is I'm not big on video editing like it's kind of the bane of my existence but we're really trying to polish that up over there and make our thumbnail images look nice and get the keywords dialed in and the playlist looking good and all of that so it looks very professional. You know as I've grown the membership I am able to reinvest back into more features for it and better technology for it and more professional branding and that kind of stuff.

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