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13min chapter
#402 B2B Web Design Best Practises To Convert More Leads
Breaking B2B - B2B Marketing & Demand Generation Podcast
Understanding Website Traffic and Conversion Strategies
This chapter examines the distinct behaviors of warm versus cold website traffic and the importance of strong initial impressions to capture visitors' attention. It discusses the critical elements of web design, user personas, and the role of landing pages in converting traffic to leads, especially in B2B marketing. Additionally, it emphasizes the necessity of ongoing analytics and feedback to refine strategies for improving conversions throughout the customer journey.
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