We don't want to pay to store data that's not going to be used to be valuable. We have test units, we have internal test teams that collect lots of data and then we look at that test datum ere like, what's useful, what's not useful? What let's test it with actual users. Let's run a qualitative group and see how is this valuable. Would you be interested in something that provided this new bell and whistle, no, then chuck that table, don't eat it. All right, let's lep away from the show for a brief word about our sponsor, observe pointtimp. To learn more about observe points capabilities without any ob
Every consumer is now aware, at some level, that they are constantly generating data simply by moving through the world. And, every organization that puts physical devices or digital experiences into the paths of consumers has to make decisions about what data they collect, how they manage it, and what they do with it (both the immediate plans and what unknown plans may emerge in the distant future). The questions, decisions, and mindsets that this reality brings into play are just one big gray area after another. Angela Bassa grapples with these issues on a daily basis both professionally and personally, so we sat down with her for a lively and thought-provoking discussion on the subject. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.