Business as (un)usual: can people and planet really come before profit?
Reasons Revisited
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The Shift in Business Towards a More Purpose-Driven Way of Doing Business
I think it is crucial that business plays a role in addressing those issues of the day. 77% of people now say that businesses should have a legal responsibility towards people and planets. So I think people demand it, the crises that we're confronted by requires it. And importantly, if you look at the businesses that are performing... they are typically now the businesses who are purposeful.
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