From Release to Viral Phenomenon

This chapter examines the journey of a song that transformed from its initial launch into a viral hit, particularly during the COVID pandemic. It discusses the role of social media platforms like TikTok and influencers in propelling the song's popularity while reflecting on the pressures musicians face in relation to social media and public perception. The speakers also share personal insights on the emotional toll of constant connectivity and the complexities of navigating public life as artists.