How to Implement Prebid in Podcasting

How we implement prebid in podcasting is still up for debate, and this committee absolutely will be pivotal in deciding that path. Publishers can build their own instance of prebid and will be able to use one vast URL from prebid to appropriately handle all the programmatic requests efficiently, one ad placement at a time. Now more than ever podcasting needs to rally around solutions that raise up the entire industry. Our biggest competition is not each other. It's every other media channel. Let's collaborate and reduce risk.