Introduction

Tim Cook picked up the mantle from Steve Jobs as CEO of Apple over a decade ago and grew it into a multi-trillion dollar company. Now, as Cook nears traditional retirement age, speculation abounds about who will succeed him. 

Bloomberg’s Mark Gurman joins host David Gura to discuss the challenges of replacing Cook, his potential successors and how that decision will impact one of the best-known brands in the world. 

Read more: Tim Cook Can't Run Apple Forever. Who's Next?

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