EPISODE 080: The Future of Partnerships - How Channel Ecosystems Help Drive Subscription And Consumption Models
Marketer of the Month
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The Digital Transformation of Marketing
In four years, the majority buyer in every considered purchase industry will be a millennial. Marketing isn't as much as a departmental, closed in hermetically sealed environment as it once was. How you market to, through and with your technology integration partners is going to be key. Getting the customer to the dance floor and keeping them dancing all night long will become more important than marketing KPIs.
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