Up Your Content Game With the Experts! - Akshatha Kamath, MoEngage | BTS E6 | SaaSBoomi Podcast
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Growth Marketing - What's Going on in North America?
We were trying to produce original content for the western markets, to north america. We realized that weare not alone brand over there. The report was called the impact of codnitin on businesses. e primarlyv focused on what are the engagement rents? What are the down loads? And then the deaus and maus, how is it growing for certain verticles in certain regions. This got a lot of social conversation on lingdon and er as you can imagine,. Everybody was taking snap shorts and there was an online chat centre at one point where people were asking us why these companies weren't doing well. There was also a lot of realist conversations going on by real
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