What Is MOI?

A lot of the designs that we're seeing from a lot of companies is trying to increase the MOI. It's really erroneous in the way it projects itself as providing stability because it doesn't provide stability in terms of the inclined plane under motion. So even though you may hit it and it goes, oh, well, that was a well-struck ball position due to MOI, I could say, oh, that ball's just rolling really solid offline. You know, that's my take on it.