The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople. cover image

HOW TO CRUSH IT EVEN IN THE MOST DIFFICULT OF SELLING SITUATIONS

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

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The Importance of Empathy in Sales

How I sell in Michigan might be completely different than the approach somebody has to take in Texas or California or South Carolina. That's just the nature of the people that you're calling on. The respectfulness, the asking them what they care about the empathy seem to work.

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