The Marketer's Mind with Todd Brown • Marketing Topics That Push the Boundaries cover image

018: Writing Good Copy And Being Real

The Marketer's Mind with Todd Brown • Marketing Topics That Push the Boundaries

00:00

Intro

The host reflects on their journey in copywriting, highlighting the shift from overhyped language to genuine and authentic communication. They stress the importance of clear messaging, benefit-oriented content, and maintaining honesty in copywriting.

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