6min chapter

The Business cover image

Thanksgiving Weekend box office preview; Grammy-winning songwriter Evan Bogart on the state of the music industry

The Business

CHAPTER

Redefining Music Promotion

This chapter examines the transformation of music promotion and consumption, emphasizing the shift from traditional marketing strategies to community-driven engagement. It highlights the emergence of independent artists and the evolving landscape shaped by streaming, merchandise sales, and the impact of viral moments.

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