The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

April Dunford on Marketing Strategy and Positioning Yourself to Win

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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Do You Really Need to Know What Your Customers Really Want?

Do you know what caros and salespeople care about? Channin says there's more diagnosis to be done on the offer side of things. "Sometimes i feel like we go a bit bananas on the persona stuff, and we end up with a bunch of persona work that doesn't actually get used anywhere"

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