Influencer Fail – ALO Yoga & Influencers Named in $150M Class Action Lawsuit for FTC Violations
The Briefing by Weintraub Tobin
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Legal Boundaries of Influencer Marketing and FTC Compliance
This chapter explores the legal responsibilities of influencers in disclosing their paid partnerships, particularly in the context of aloe product promotions. It highlights the FTC's regulations on transparent disclosures, stressing their importance for consumer protection and compliance with advertising standards.
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A class action lawsuit has been filed against ALO Yoga and several influencers for failing to disclose that various social media campaigns were actually paid ads. Weintraub attorneys 
