The Benefits of Building an Escape Room

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In Utah, there's one main freeway called I-15 that kind of connects all of Salt Lake and Utah County. And because we were right next to the traffic source, when we put our sign and our escape bus, you know, right on the side of the road says, Alcatraz Escape Games book here. It made it so we never really had to learn how to do paid advertising or anything like that. We bought their social media pages and their email list. The avatar of someone who goes to an axe throwing business is very similar to a Champoline Park customer. That became the playbook that we used as we went to new locations.

Patrick Donley sits down with Raleigh Williams to chat about how he left a lucrative job as an M&A lawyer to launch an entertainment group focused on investing in escape rooms. They also discuss what it was like leaving a six-figure salary, how his family reacted, and what some of the obstacles were as he bought and developed the escape rooms.

IN THIS EPISODE, YOU’LL LEARN:

00:00 - Intro

02:10 - Why Stephen Pressfield’s book, The War of Art, is his most highly recommended book for entrepreneurs.

02:22 - How to determine the highest and best use of your time.

10:42 - How to use the “Star Principle” by Richard Koch to make investments.

26:23 - What it was like working as an M&A lawyer and how he left a lucrative career behind.

30:23 - How he got his start investing in Escape Rooms.

30:44 - Why you can expect to hit resistance when you start new ventures.

33:59 - How he used social media to build his brand.

47:27 - What some of the hurdles were getting the Escape Rooms operational.

47:27 - How they found operators with the right qualities to help scale the business.

53:12 - Why it’s vital to have a spouse or partner on board when starting a new venture.

01:10:33 - What his parting wisdom is for people looking to take the next step away from their W2.

And much, much more!

*Disclaimer: Slight timestamp discrepancies may occur due to podcast platform differences.

BOOKS AND RESOURCES

Join the exclusive TIP Mastermind Community to engage in meaningful stock investing discussions with Kyle and the other community members.
The War of Art by Stephen Pressfield.
Gates of Fire Stephen Pressfield.
The Lean Startup by Eric Ries.
Good to Great by Jim Collins.
The Star Principle by Richard Koch.
The Almanack of Naval Ravikant by Eric Jorgenson.
Power of Now by Eckhart Tolle.
The Untethered Soul by Michael Singer.
The Alchemist by Paulo Coelho.
Dealmaven.io.

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