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B2B Product Positioning: How to Be Certain Your Product Sells

Social Media Marketing Podcast

CHAPTER

Navigating the B2B Competitive Landscape

This chapter explores the competitive landscape in B2B sales, particularly the need to identify both direct competitors and alternative solutions that customers utilize. It highlights the psychological barriers businesses face when adopting new technologies and emphasizes the necessity of strong value propositions to encourage transition. The discussion underscores the importance of exceptional customer experience as a key growth driver in e-commerce business contexts.

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