i think what you're talking about with the keynotes and with the presentations, it makes me think if, like, the kind of religious kind of connotations that were made in the past. When i saw the new, like, auditorium that they had created at apple park, i believe it's called, like, their new spaceship headquarters. It's just fascinating to see how they kind of amulate that kind of style, right? E, cathedral of technology, kind of ye. And steve job sort of adopting this uniform and the turtle neck and sort of paints him as this messianic figure where he's bestowing progress.

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