Combining Qual & Quant - Jeff Sauro, MeasuringU
Mixed Methods
00:00
UX Research
People generally like to be armed with somebody who can talk to the quants and they'll get the sort of You know street cred. That's really the impetus behind why we do UX research and understand those methods and how to put that in a Context. But then how do you do that in such a way that's not? Dictating to researchers the wrong methods or the wrong approaches or making them do the wrong things just to satisfy some scorecard somewhere Mm-hmm. I think that's really helpful advice and Yeah, and it definitely lines up with my experiences when I found one approach to be more successful or helpful.
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