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Ridiculous Rules of the English Language & How Infrastructure Keeps Cities Moving

Something You Should Know

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The Simplified Spelling Saga

This chapter examines the simplified spelling movement initiated in the early 20th century, highlighting its impact on language and branding. It discusses the cultural phenomenon of the 'craze for K' in product naming and contrasts historical spelling debates with today's digital communication. The chapter also explores the evolution of words like 'donut' and the role of dictionaries in reflecting these ongoing changes in English language conventions.

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