"It will change everything: it will change our workplaces, it will change our interactions with the government, it will change our interactions with each other. It will make all of us unwitting neuromarketing subjects at all times, because at every moment in time, when you’re interacting on any platform that also has issued you a multifunctional device where they’re looking at your brainwave activity, they are marketing to you, they’re cognitively shaping you.
"So I wrote the book as both a wake-up call, but also as an agenda-setting: to say, what do we need to do, given that this is coming? And there’s a lot of hope, and we should be able to reap the benefits of the technology, but how do we do that without actually ending up in this world of like, 'Oh my god, mind reading is here. Now what?'" — Nita Farahany
In today’s episode, host Luisa Rodriguez speaks to Nita Farahany — professor of law and philosophy at Duke Law School — about applications of cutting-edge neurotechnology.
Links to learn more, summary, and full transcript.
They cover:
- How close we are to actual mind reading.
- How hacking neural interfaces could cure depression.
- How companies might use neural data in the workplace — like tracking how productive you are, or using your emotional states against you in negotiations.
- How close we are to being able to unlock our phones by singing a song in our heads.
- How neurodata has been used for interrogations, and even criminal prosecutions.
- The possibility of linking brains to the point where you could experience exactly the same thing as another person.
- Military applications of this tech, including the possibility of one soldier controlling swarms of drones with their mind.
- And plenty more.
Producer and editor: Keiran Harris
Audio Engineering Lead: Ben Cordell
Technical editing: Simon Monsour and Milo McGuire
Additional content editing: Katy Moore and Luisa Rodriguez
Transcriptions: Katy Moore
