On with Kara Swisher cover image

How the Right Launders Online Propaganda with Renée DiResta

On with Kara Swisher

CHAPTER

The Evolution of Online Propaganda

This chapter explores the transformation of propaganda and misinformation from traditional mass media to a participatory model enabled by social media and influencers. It examines the role of individual incentives in shaping narratives, the differences between misinformation and disinformation, and the profound impact of networked communication on public opinion and activism. The discussion highlights the unique power ordinary individuals hold today in influencing societal discourse, contrasting with the historical dominance of established media structures.

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