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Breakthrough Lessons: DESIGN for network effects
Pattern Breakers
Building a Network Effect
Airbnb's growth tactic was to target cities with sold out events and constrained hotel supply. Airbnb also had a single player mode value proposition. For guests, they offered a place to stay for 30 to 80% less money when hotels in a given city were completely booked. Ultimately, your choice of what type of network you wish to build is key to getting the correct design.
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