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Navigating Sports Rights Deals in the Evolving Broadcasting Landscape
Exploring the intricacies of sports rights negotiations in broadcasting, particularly focused on the NBA and potential partnerships with streaming services like Netflix. The chapter discusses the strategic creation of events to attract streaming platforms, the shifting priorities towards financial gains, and the involvement of major players like Disney and Amazon in securing broadcast rights. WWE's revenue maximization strategies and efforts to keep events affordable are also touched upon in the conversation.