Exploring Trademark Alerts and the Impact of Misspelled Brand Names

Learn how misspelled brands impact consumer perception. Finding the right domain at the right price can be challenging for businesses. As a result, they often resort to choosing misspelled brands. New research reveals how brand-name misspellings impact consumer perception and identifies the types of misspellings that have the most detrimental effect. It also explains how […]

Post link: The challenges of misspelled brand names – DNW Podcast #550

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