Christy Barnes on Positioning Your Franchise Marketing to Win Loyal Customers
The Art of Franchise Marketing
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Fran Dev's Guide to Growing a Dog Franchise
Fran Dev: We do encourage them to be active in their communities. So building relationships with local dog shelters and rescues, local vets participating in community events doesn't have to be a pet related event. It's all about that relationship building. And so we'll have targeted campaigns or allocate more budget to those specific markets.
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