299 - Creating Demand vs. Capturing Demand | Greatest Hits
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Creating Demand, Not Capturing It
There are strategies to win a buyer's knocking on the door, to capture them as efficiently as possible. Companies that are capturing demand wheer get completely bypassed their nobodies. And if you and that's why my comp there's very few companies that have grown at the speed that our company has grown, because we create demand. Those companies never even the companies that want to work for us, just go in to google search,. We find labs come to us, and they never have the opportunity.
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