Content and Conversation: Organic Growth Insights from Siege Media cover image

Startup SEO During a Downturn w/ Eli Schwartz

Content and Conversation: Organic Growth Insights from Siege Media

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The Importance of Customer Empathy

"I love the idea of Spark Toreau's director of marketing, I forget her name off the top of my head, but she was actually a man. She pushes a lot of user research in earth philosophy," he says. "If we don't get the clear ability to talk to users always in our discovery period, but as much info as we have, and then pretend you're that user doing searches."

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