Explainer: Connected TV (CTV) Advertising (Keith Norman – Premion)
Campaign Trend Podcast
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The Rise of Connected TV Advertising
The chapter explores the shift from traditional linear TV to streaming platforms and the importance for campaigns to understand the distinction between different TV delivery methods. It discusses how consumers' control over content consumption and the abundance of high-quality streaming programming have driven the shift, emphasizing the need for advertisers to adapt to this fragmented landscape.
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