The Foundr Podcast with Nathan Chan cover image

593: Phoebe Gates: Building an AI Fashion Startup Backed by Kris Jenner & Sara Blakely

The Foundr Podcast with Nathan Chan

00:00

Cold Outreach to Acquire Early Users

Nathan asks how they got initial traction; Phoebe details DMing 20,000 people to recruit 200 beta users and cohorting friends versus strangers.

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