214 : Building a brand of Taste and Culture - GD Prasad (Founder, VS Mani & Co.)
The Startup Operator
How to Get From Zero to One in a Brand Architecture
How do you go from idea to product to company? First steps are consumer research like in your own way validating whether this idea has legs or you know what was the step one step to to step in. Getting from zero to one is essentially saying let me do it I feel like that itself is a very big sort of step. It's also about generally saying you know I'm aware of the market and where will we position ourselves.
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