117 - The Lost Art of Marketing | Andrea Kayal
GTM Live
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Wel Itst Yes, Exact.
We look at two things very simply, em we look at originated. Even if they were in the data base, it was this thing that flipped them over. If marketing was the thing that kind of made the move, that's originated. For example, we just rolled out the forester t i report. I don't believe that somebody's going to find the t i report on the internet and turn into an opportunity. But i do believe it's a critical piece in moving someone through the funnel.
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