The Jordan-Nike Revolution

This chapter explores the groundbreaking partnership between Michael Jordan and Nike, detailing how it transformed both into iconic brands. Through the influence of figures like Sonny Vaccaro and the pivotal role of family support, the narrative uncovers the challenges and triumphs that shaped a billion-dollar legacy in sports marketing.

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IN THIS EPISODE, YOU’LL LEARN:

Why timing is everything in sports and business
How Michael Jordan changed the game of basketball on and off the court
Why it was Michal Jordan’s mindset as much as his athleticism that made him the greatest player of all time.
Ask the Investors: How can I continue to educate myself within investing?

BOOKS AND RESOURCES

Join the exclusive TIP Mastermind Community to engage in meaningful stock investing discussions with Stig, Clay, and the other community members.
Roland Lazenby’s book, “Michael Jordan: The Life” – Read reviews of this book.
Preston and Stig’s episode about billionaire Phil Knight and Nike.
Preston and Stig’s episode about Joel Greenblatt’s book, You can be a stock market genius too.
Preston and Stig’s episode about the bestselling business book “Good to Great”.

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