Don JJ and Kula debunk the myth that more money will fix your marketing problems. Story brand certified guide Brian Soy helped Gorgenk Home Services boost traffic to their website, leading to an increase in revenue. The first one is always to focus on who your customer is and how you solve their problem. Connect it with the business strategy they have and create a business strategy out of that focus.
A coke machine in the break room or a food truck party for your staff might sound like a fun idea. But the reality is – that’s overhead, and it’s slowing your business down (and costing you money). In part six of our seven-part series, How Your Business is an Airplane, we’re focusing on overhead. Sure, you’re going to have some expenses that don’t drive crazy revenue, and sometimes that’s okay. The answer isn’t to cut those expenses altogether – it’s to learn this simple formula so you know what’s worth your time, and what’s holding you back.
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