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2min chapter
Land of the Giants: The Hidden Hand Behind Your Swipes
Channels with Peter Kafka
Match Group's Acquisition of Hinge
Match group made an initial investment in Hinge and two years later, it bought the whole thing. Tinder's business model was a proven success selling superpowers Alacart and bundling them into premium subscriptions. In 2019, Tinder bought in $1.2 billion in direct revenue. It made sense for Hinge to go down the same path.
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