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Land of the Giants: The Hidden Hand Behind Your Swipes

Channels with Peter Kafka

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Match Group's Acquisition of Hinge

Match group made an initial investment in Hinge and two years later, it bought the whole thing. Tinder's business model was a proven success selling superpowers Alacart and bundling them into premium subscriptions. In 2019, Tinder bought in $1.2 billion in direct revenue. It made sense for Hinge to go down the same path.

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