Urge surfing: watch impulses, don't fight

This episode is brought to you by Branch Basics, Momentous, and Cowboy Colostrum.

When it comes to self-control, most people think willpower is the key to success. Today’s guest offers powerful insights into brain health and psychology—and shows us that real success comes not from fighting harder, but from building awareness.

Today on The Dhru Purohit Show, we’re revisiting one of our most talked-about moments with Dr. Alok Kanojia. Dr. K dives deep into self-control, where it originates in the brain, and how it’s connected to internal conflict. He breaks down the concept of urge surfing and explains why true success comes from being aware of our discomfort rather than resisting it. Dr. K also shares his personal journey with addiction, what inspired him to study self-control, how he learned to tolerate discomfort, and what he believes real happiness looks like.

Dr. Alok Kanojia, known online as “Dr. K,” is a Harvard-trained psychiatrist specializing in the intersection of technology and mental health. As the co-founder of Healthy Gamer, a mental health platform designed for the digital generation, Dr. Kanojia has inspired millions with his content while overseeing the mental health coaching of thousands of young people. Widely regarded as the leading expert on video game addiction, he is also recognized as one of the most prominent mental health authorities for the younger generation.

In this episode, Dhru and Dr. K dive into:

• The mindset shift that unlocks real self-control (2:09)

• Urge surfing: the surprising trick that stops mindless snacking (5:00)

• The split-second gap between impulse and action (10:01)

• How to build self-control by getting comfortable being uncomfortable (14:59)

• What drew Dr. K into the science of addiction and self-mastery (18:39)

• The meditation habit that changed everything for Dr. K (24:28)

• The big takeaways that can transform your daily choices (30:16)

Also mentioned:

• Full episode with Dr. Alok Kanojia

This episode is brought to you by Branch Basics, Momentous, and Cowboy Colostrum.

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