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#114: Why Most Mission Statements Fail (and How to Avoid the Pitfalls)

The StoryBrand Podcast

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Introduction

Donald Miller: Mission statements can be vague and elusive. He says to build a business like an airplane, leadership is your cockpit. In each episode of Marketing Against the Grain, Kip Bodner and Kieran Flanagan share their marketing expertise unfiltered in the details.

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