How to Build a Content Bridge

Under each one of those five categories, or I call them pillars, like the way I think about it is pretend we're building a bridge, right? So in order to build the bridge, you first need to put the pillars down in the water and on land and make sure they're really sturdy. And so those are your five content pillars. Around each one of these pillars, you want to map out five, what I call keystones or subtopics. That works with different formats, different mediums, different platforms, depending on what your business is.