How to Write Funny - The Theodore Sturgeon Principle

Theodore Sturgeon principle always applies: 90% of anything you create is going to be garbage. You have to get comfortable with producing garbage in order to come up with that 10% that's going to be okay. And so coming up with 70 ideas a week is going to get you there. After a year, how many do you have? You have 3,650 jokes. That's unbelievable. So that's saving. Those jokes are opportunities that are going to compound. They're going to build your voice and build your unique comedy brand.