Facebook's Plan To Be Cool Again
Land of the Giants
00:00
How Facebook Optimized Time Efforts
Around 20 15, facebook had a specific goal. We were really looking at time spent. The idea being that if you choose to spend your ime with facebook, we're providing you with a lot of value. Whatever kept you on facebook the longest would give you more of that kind of content. But eventually facebook realized this approach could have some unintended consequences. When you kind of optimize a system for time spend, you get people trying to trick you into watching something that's not that valuable and clicking on it. Click bait.
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