I'm almost sure that everything I've ever done could have been better. This idea of pushing yourself and working hard to just always try to seek the truth in a solution. Stephen Spielberg said to me once that you really need to believe that shocks don't have soundtracks. There is an essence and a truth in every message and in every company's culturethat if you hold a mirror up correctly to and you angle it to the audience you will see there's a spot there a sweet spot.
Peter Arnell has built an unparalleled reputation creating groundbreaking, boundary-averse work for many of the world’s most celebrated brands. He joins to discuss his new book and storied career as a designer, branding executive, photographer, founder, and CEO.